why our plans are called broke af, cool guy and vc money

Spookat’s three paid plans are called broke af, cool guy and vc money. On your invoice they’re Spookat Starter, Pro and Agency. This post explains why the site uses the joke names, why the invoice doesn’t, who each plan is actually for, and why the names stay in English in all 12 languages the site speaks.

every pricing page looks the same

Open ten SaaS pricing pages. You’ll find Basic, Pro and Business. Or Starter, Growth and Scale. Or Free, Team and Enterprise, with the last one priced at “let’s talk”.

Those names tell you almost nothing. Is “Growth” for you? What does a “Business” have that a “Pro” doesn’t? You end up reading the feature table line by line, which is the job the name was supposed to do.

We wanted names you’d remember after closing the tab, and names that tell you, in two words, who the plan is for.

who each plan is for

broke af

Your side project. The weekend build that just got its first users and makes no money yet. You need a real chat, in Slack or Discord, that doesn’t slow the site down, and you need it cheap.

broke af is $4.99 a site a month. That’s the whole team, unlimited chats, all 8 widget styles and 30 days of history. The badge on the pricing card says “cheaper than a kebab”, and in most places we checked, it is. The one visible trade is a tiny “powered by spookat” line in the chat panel. And if you have a pile of side projects, every extra site on the same account is 30% off, on every plan, so five half-finished ideas don’t cost five full prices.

cool guy

The product that has customers now. You want to know which logged-in user is writing, you want replies to reach visitors who closed the tab, you might plug in your own AI agent, and you’d rather the widget didn’t carry our name.

cool guy is $14.99 a site a month, with 90 days of history. It’s the plan we think most people should be on, which is why its badge just says “the one”. The 14-day trial runs on cool guy too, so you see the full product before you pick.

vc money

One site that really matters, with a team spread across languages or channels. The chat on your own domain, chats routed to different Slack or Discord channels by language, page or country, your own CSS on the widget, 365 days of history, and support that answers you first.

The name is a joke about spending money that isn’t yours. The badge says “not your money anyway”. Its price also works backwards compared to the other two, which gets its own post before launch.

where the names came from

They started as a bit about ourselves. We’ve been broke af builders with a project nobody paid for. We’ve been the cool guy who finally had customers and wanted things done properly. And we’ve watched funded startups buy the most expensive plan of everything because the budget was there.

Each name roasts a type of builder we’ve been or met. None of them roasts the people using your site, because they never see the names. That’s the line our voice rules draw: roast us, roast vibe coders, roast the industry, never a visitor.

the names do a job in the product

A label is only useful if it shows up where you make decisions.

In the dashboard, a feature that needs a higher plan carries a small chip, like “cool guy+”, right next to it. You know what you’d need without opening the pricing page.

When an API call or an agent hits a feature the site’s plan doesn’t include, the error names both versions. It says the feature needs cool guy+, then the invoice name in brackets, then the link to the billing page. The human reading the log and the accountant reading the invoice both know which plan is meant.

why the invoice is boring

Jokes fade as you get closer to someone’s money. Our voice rules say that out loud: the landing page can bite, the pricing FAQ winks once, and billing emails and invoices are plain.

So when you pay, the product on the invoice is Spookat Starter, Pro or Agency. Nobody in your finance team has to approve an expense line that reads “broke af”. Your accountant won’t even blink. That line is on our pricing page, under the plan cards, so nobody finds out at checkout. Those are the names our payment provider shows at checkout and on receipts, too.

Under the hood the plans have boring names as well. The API, the MCP tools and the billing code call them starter, pro and agency. An agent asking to change your plan asks for pro, not for “cool guy”, and gets a checkout link a human has to open.

why we never translate them

The site speaks 12 languages. The plan names stay in English in every one of them.

We tried to imagine “broke af” in German or Japanese. Every version was either not funny or not the same joke. The name only works as the English phrase people already know from the internet.

Keeping them identical everywhere also has a practical side. A Polish freelancer and a Brazilian agency can talk about the same plan without guessing what it’s called in the other’s language. The docs, the dashboard and support all use one name. And the dashboard’s little “cool guy+” chips mean the same thing to everyone.

is it too unserious

Some people will think so. That’s fine, and it’s a bit of a filter. If your company’s procurement process needs a serious name, the invoice has one, and so does every receipt. Spookat is for people who ship, a lot of whom are vibe coders with a weekend project and a sense of humour about it. We’re vibe coders too.

The jokes stop where trust starts. You won’t find a joke about losing messages, leaking data or billing you wrong, anywhere. The chat widget itself, the part your visitors see, speaks in your site’s voice, not ours. Our attitude lives on our own site and in posts like this one.

the short version

Three plans, named for who they’re for. broke af for the side project, cool guy for the product with customers, vc money for the one site that matters most. Joke names on the site, plain names on the invoice, the same English names in every language. Pick the one that sounds like you, and switch whenever that changes.

Compare all three on /pricing.